Digital/Web Analytics Specialist

Analytics and Media · Toronto, Ontario
Department Analytics and Media
Employment Type Full Time Hybrid
Minimum Experience Entry-level

The Digital/Web Analytics Specialist position requires someone passionate about leveraging analytics and digital tools to help all our clients improve marketing outcomes.  You will contribute to the agency’s expertise as one of the most respected companies in B2B marketing, specifically when it comes to website and digital analytics. Being an extremely organized go-getter in a fast-paced environment will be key to your success. You’ll have the opportunity to work in collaboration with project managers, SEM campaign planners, UX designers, and content managers to fuel strategic discussions and the implementation of data-driven recommendations.

You are in the GTA and enjoy the hybrid workplace model of working from home and coming to the office 2-3 times a week.

What you’ll be doing:

  • Help configure and gather data from agency analytics and reporting tools
  • Interpret and summarize insights based on data findings
  • Implement online analytics arrangements, in particular Google Analytics, Google Tag Manager and Tealium
  • Build client dashboards using Google Data Studio
  • Respond to ad hoc, quick turnaround reporting and troubleshooting requests of clients and project leads
  • Implement testing using Google Optimize
  • Create presentations in PowerPoint that clearly communicate project/campaign findings
  • Performing quality assurance on collected data
  • Liaise with vendors for marketing reporting needs

What you’ll bring:

  • Post-secondary education in Marketing, Communications, or Business
  • 1-2 years working with marketing analytics preferably in an agency setting
  • Experience with Google Analytics/Tag Manager/Data Studio/Optimize/Search Console
  • Experience with Tealium implementation an asset
  • Knowledge of how to use the data layer is an asset
  • Knowledge of marketing automation is an asset (such as but not limited to Pardot, SFMC, Act-On, Hub Spot, Mailchimp, Salesforce SFMC, etc. )
  • Highly organized and extremely detail oriented
  • Self-starter with a desire to learn

Motum B2B is a boutique business-to-business marketing agency where passion and teamwork are top priorities. We offer a friendly, collaborative work environment with an emphasis on innovation in B2B marketing best practices. We are a highly creative team focused on excellence and client success.

What we offer:

  • Highly creative environment
  • Hybrid work environment
  • Work-life balance
  • Team events and team-building activities
  • Competitive health & dental benefits
  • RRSP matching program
  • Career development opportunities

While interest from all applicants is appreciated, we regret that we will only be able to contact qualified candidates.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, Motum B2B will provide a reasonable accommodation to employees and prospective employees to the point of undue hardship upon request and as required in respect of the individual’s particular restrictions and limitations. If you require a specific accommodation because of a disability or a medical need, please let us know in your application.

Motum B2B is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered.

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  • Location
    Toronto, Ontario
  • Department
    Analytics and Media
  • Employment Type
    Full Time Hybrid
  • Minimum Experience